America online Recruits Mark Burnett to Revitalize Cambio Website

America on the internet is getting within the large guns to revitalize the fighting entertainment website Cambio, that's specific for that teen and youthful adult audience.our editor recommendsHollywood's Top EarnersMark Burnett and YouToo.com Launch First Social Television NetworkAOL Taps CAA Agent to steer Youth Entertainment Site Cambio (Exclusive) Television producer Mark Burnett (Survivor, The Voice) and director Micrograms, who directed 2000's Charlie's Angels and Terminator: Salvation, are actually hired to create web shows for Cambio, the partnership between America online, Jonas Group and MGX Lab. Burnett, as well as Coalition Films, is marketing numerous comedy video shorts based on Cliffnotes Literature Guides. Classic works of fiction is going to be provided as irreverent shorts expecting appealing to the Cambio audience. EXCLUSIVE: America online Taps CAA Agent to steer Youth Entertainment Site Cambio Micrograms might be the executive producer of Goal High, an online series starring Jackson Rathbone (Twilight) and Aimee Teegarden (Friday Evening Lights) that will premeire on October 18. The series may also be produced by Warner Bros Digital Distribution and Dolphin Digital Media. Dolphin Digital Media has committed a low cost of $10-$12 million yearly. PHOTOS: Hollywood's Top Earners Cambio initially launched in June 2010, again by utilizing some large names. The Jonas Brothers and sisters held live chats and posted videos for the site following a launch. Demi Lovato also held live chats. They've been suffering if the involves traffic lately. Monthly site site visitors dropped to 663,000 in August from 1.4 million this past year, according to measurement firm ComScore Media Metrix as well as the La Occasions. Related Subjects Jackson Rathbone Mark Burnett