Whos Faking Mirror Mirror Praise? Hmm

We know Hollywood studios fake film reviews andmovie ads. Now a sharp-eyedblog recently noticed some “strangely optimistic comments” from the same IP address within a 2-hour span after posting Relativity’s Mirror Mirror trailer.Turns outMovieMavericks.com found the exact same comments placed on many other blogsthat posted theMirror Mirror trailer. “The big question is whos behind this ‘astroturfing’? Is it someone in Julia Roberts camp? Tarsem Singhs, Armie Hammers or Lily Collins people? Has Relativity Media hired some grey area marketing agency? Or is it simply a devoted fan?” the website asked.Oh puh-leeze: studios regularly hire trollsto post comments on the Internet.